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Standard Terms of Use Contractual Clauses

Terms of Use — Last Updated: January 30, 2026

The following terms and conditions govern use of all Appy Pie websites, platforms, products, APIs, automation services, artificial intelligence services, and software made available by Appy Pie LLP, including Appy Pie Automate (collectively referred to as the “Service”).

The Service is owned and operated by Appy Pie LLP (“AP”), which expression shall include its successors, affiliates, subsidiaries, and permitted assigns. AP may use third-party payment processors to collect payments. These processors may be located globally and may change at AP’s discretion. Third-Party Payment Processors are independent entities and are not parties to this Agreement.

The Service is offered subject to your acceptance without modification of all terms contained herein and all related policies published by AP, including Privacy Policy, Security Policy, and Data Processing policies.

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Customer Definition

The person or entity accessing or using the Service shall be referred to as the “Customer”.

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Effective Date

The Effective Date of this Agreement shall be the earlier of:

  • The date Customer first accesses or registers for the Service, or
  • The date Customer first activates a paid or trial subscription.
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1.1 Your AP Account and Platform Access

To access the Service, Customer must create an account using valid credentials. Customers are responsible for maintaining the confidentiality of account credentials and all activities occurring under the account.

Customers must immediately notify AP of any unauthorized use or security breach.

AP shall not be liable for losses resulting from unauthorized account access.

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1.1.1 Appy Pie Automate

Appy Pie Automate is a workflow automation platform that enables Customers to connect applications, automate repetitive processes, and transfer data between third-party systems based on Customer-defined triggers and actions.

Appy Pie Automate acts solely as an integration intermediary and does not claim ownership of Customer Data transferred between connected applications.

The platform retains only encrypted authentication tokens required for maintaining integrations. Tokens are refreshed or replaced based on third-party platform authentication requirements.

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1.1.2 Data Transfer and Storage Responsibility

Appy Pie Automate does not permanently store Customer platform data unless required for temporary workflow execution, logging, or system stability.

Customers retain full responsibility for securing data stored in third-party applications connected through automation workflows.

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1.1.3 Security Commitment

AP maintains commercially reasonable technical and organizational security measures designed to protect Customer Data during automation transfer processes.

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1.2 Responsibility of Customers and Contributors

Customers are fully responsible for all data, automation workflows, triggers, content, and configurations created using the Service (“Customer Content”).

By using the Service, Customer represents and warrants that:

  • Customer Content does not violate intellectual property rights.
  • Customer Content complies with applicable laws and regulations.
  • Customer Content does not contain malicious software or harmful code.
  • Customer Content is not used for spam, phishing, or fraudulent activity.
  • Customer Content does not contain defamatory, offensive, or illegal material.
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1.2.1 Content License to AP

Customer grants AP a worldwide, non-exclusive, royalty-free license to process Customer Content solely for the purpose of delivering and maintaining the Service.

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1.2.2 Content Moderation Rights

AP reserves the right, but not obligation, to remove or restrict content or workflows that violate policies or laws.

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1.3 Subscription Plans and Billing

AP offers monthly and annual subscription plans. Subscriptions automatically renew unless cancelled prior to renewal date.

Fees are billed in advance and are non-refundable except where required by law or explicitly stated in refund policies.

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1.3.1 Free Trial

Customers may be offered trial access. Payment details may be collected but charges will apply only after trial expiration unless cancelled.

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1.3.2 Cancellation

Cancellation takes effect at the end of the current billing cycle. Early termination does not qualify for partial refunds.

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1.4 Refund Policy

Due to the digital nature of the Service, payments are generally non-refundable unless refund is requested within seven (7) days of first paid charge after trial conversion.

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1.5 Acceptable Use

Customers shall not use the Service for:

  • Illegal automation activities
  • Mass spam or messaging abuse
  • Unauthorized data harvesting
  • Security exploitation attempts
  • Automation that violates third-party platform terms

AP reserves the right to suspend or terminate accounts violating acceptable use policies.

1.6 AI Automation, Generated Output and Intelligent Processing

The Service may include artificial intelligence powered automation tools, workflow intelligence systems, predictive automation capabilities, and machine-assisted decision execution (“AI Features”).

Customer retains full ownership of Customer Data, workflow logic, automation configurations, and outputs generated using the Service.

Customer grants AP a limited, non-exclusive, non-transferable license to process Customer Data solely for:

  • Providing the Service
  • Maintaining system stability
  • Preventing fraud or abuse
  • Improving automation execution performance

Customer agrees not to use AI Features to create, distribute, or automate:

  • Illegal or harmful content
  • Fraudulent transaction workflows
  • Spam automation or mass unsolicited communication
  • Automation intended to bypass platform security controls
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1.7 Third-Party Integrations and External Platform Dependencies

Appy Pie Automate enables Customers to connect to third-party applications, APIs, messaging systems, SaaS platforms, and external data sources (“Third-Party Services”).

Customer acknowledges and agrees that:

  • Third-Party Services operate independently under their own terms and privacy policies.
  • AP does not control or guarantee Third-Party availability or uptime.
  • Third-Party APIs may change, restrict, or discontinue access at any time.
  • Customer is responsible for maintaining valid credentials and permissions with Third-Party Services.

AP shall not be liable for data loss, service interruption, or automation failure caused by Third-Party Services.

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1.8 Sub-Processors, Infrastructure Providers and Hosting

AP may utilize third-party infrastructure providers, cloud hosting services, monitoring tools, and data processing vendors (“Sub-Processors”) to operate and maintain the Service.

Sub-Processors are contractually obligated to maintain appropriate data protection, confidentiality, and security controls.

Sub-Processors may be located in multiple jurisdictions depending on infrastructure requirements.

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1.9 Security Controls and Encryption Standards

AP implements commercially reasonable administrative, technical, and organizational safeguards including:

  • Encryption of data in transit
  • Secure authentication and access management
  • Network security monitoring
  • Infrastructure hardening and threat detection
  • Security incident response protocols

Customer acknowledges that no system can be guaranteed completely secure and agrees to use the Service at their own risk within commercially reasonable security standards.

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1.10 Data Processing Roles and Responsibilities

For data protection and compliance purposes:

  • Customer acts as the Data Controller.
  • AP acts as the Data Processor.

AP processes Customer Data only:

  • To provide the Service
  • To comply with legal obligations
  • To maintain platform performance and reliability
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1.11 Data Retention and Deletion

AP retains Customer Data only for the duration necessary to provide the Service or as required by law.

Upon account termination, AP will delete or anonymize Customer Data within commercially reasonable timeframes, except where retention is legally required.

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1.12 Service Availability and Maintenance

AP may perform scheduled or emergency maintenance to ensure platform stability, security, and performance.

Service interruptions may occur during maintenance windows or unforeseen infrastructure failures.

AP will use commercially reasonable efforts to minimize downtime but does not guarantee uninterrupted service availability.

1.13 Intellectual Property Rights

Except for Customer Content and Customer Data, all intellectual property rights in and to the Service, including but not limited to software, platform architecture, automation frameworks, APIs, workflow engines, user interfaces, design systems, documentation, and proprietary technology, remain the exclusive property of Appy Pie LLP and its licensors.

This Agreement does not transfer ownership of any intellectual property from AP to Customer.

Customer is granted a limited, non-exclusive, non-transferable, revocable license to use the Service solely for lawful business purposes during an active subscription period.

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1.14 User Generated Content and Automation Workflows

Customer retains ownership of workflows, automation configurations, integrations, and data processed through the Service.

Customer grants AP a worldwide, royalty-free license to host, process, and execute Customer workflows solely for delivering the Service.

AP does not claim ownership over Customer automation logic or connected platform data.

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1.15 Beta Features and Experimental Services

From time to time, AP may release beta, experimental, or early access features (“Beta Features”).

Beta Features:

  • May be incomplete or unstable
  • May change without notice
  • May not be covered under service level guarantees
  • May contain bugs or data risks

Beta Features should not be used for mission-critical production workflows.

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1.16 Disclaimer of Warranties

The Service is provided on an “as is” and “as available” basis.

AP disclaims all warranties, including but not limited to:

  • Merchantability
  • Fitness for a particular purpose
  • Non-infringement
  • Uninterrupted or error-free operation

Customer assumes full responsibility for use of automation workflows created using the Service.

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1.17 Limitation of Liability

To the maximum extent permitted by law, AP shall not be liable for:

  • Indirect or consequential damages
  • Loss of profits or revenue
  • Loss of data or automation outputs
  • Business interruption
  • Third-party service failures

Total liability shall not exceed the subscription fees paid by Customer during the twelve (12) months preceding the claim.

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1.18 Indemnification

Customer agrees to indemnify and hold harmless AP, its employees, officers, partners, and licensors against claims arising from:

  • Customer misuse of the Service
  • Customer Content violations
  • Automation workflows causing third-party damages
  • Violation of applicable laws
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1.19 Termination Rights

AP may suspend or terminate Customer access to the Service:

  • For violation of these Terms
  • For suspected fraud or abuse
  • For legal or regulatory requirements
  • For non-payment of subscription fees

Customer may terminate by discontinuing Service use or cancelling subscription.

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1.20 Chargebacks and Payment Disputes

If Customer initiates a chargeback or payment dispute:

  • Service access may be suspended immediately
  • Administrative chargeback fees may apply
  • Customer account may be permanently restricted

Customers must contact AP billing support before initiating disputes.

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1.21 Changes to Terms

AP reserves the right to modify these Terms at any time.

Continued use of the Service after updates constitutes acceptance of revised Terms.

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1.22 Governing Law and Jurisdiction

This Agreement shall be governed by the laws of New Delhi, India.

All disputes shall be subject to the exclusive jurisdiction of courts located in New Delhi, India.

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1.23 Force Majeure

AP shall not be liable for delays or failures caused by events beyond reasonable control, including:

  • Natural disasters
  • Cyber attacks
  • Government actions
  • Infrastructure failures

1.24 Data Ownership Rights

Customer retains full ownership of Customer Data, automation workflows, integration configurations, and outputs generated through use of the Service.

AP does not claim ownership over Customer business data processed through Appy Pie Automate.

AP may temporarily process or store Customer Data only as necessary for:

  • Workflow execution
  • System logging and monitoring
  • Security and fraud prevention
  • Compliance with legal obligations
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1.25 Data Protection and Privacy Compliance

AP processes personal data in accordance with applicable global data protection laws, including but not limited to:

  • General Data Protection Regulation (GDPR)
  • UK GDPR
  • Applicable Indian data protection laws
  • Other applicable regional privacy laws

Customer is responsible for ensuring lawful data collection and processing before transmitting data through the Service.

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1.26 Data Processing Roles

For purposes of data protection regulations:

  • Customer acts as Data Controller
  • AP acts as Data Processor

AP shall process personal data only in accordance with Customer instructions and applicable law.

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1.27 Data Subject Rights and Requests

AP shall assist Customer, where technically feasible, in responding to data subject requests including:

  • Right of Access
  • Right to Rectification
  • Right to Erasure
  • Right to Data Portability
  • Right to Restrict Processing

Requests may be submitted via designated security or privacy contact channels.

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1.28 Security Incident and Breach Notification

AP maintains security incident response procedures designed to detect, investigate, and respond to data security incidents.

In the event of a confirmed data breach affecting Customer Data, AP will notify Customer without undue delay where legally required.

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1.29 Sub-Processors and Third-Party Data Processors

AP may engage Sub-Processors to support Service delivery.

Sub-Processors are contractually obligated to maintain data protection and confidentiality obligations consistent with this Agreement.

Customer may request information regarding active Sub-Processors where legally required.

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1.30 Cross-Border Data Transfers

Customer acknowledges that data may be processed in multiple jurisdictions depending on infrastructure location.

Where required, AP implements appropriate safeguards including:

  • Standard Contractual Clauses (SCC)
  • Data Transfer Agreements
  • Security and encryption controls
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1.31 Audit Rights and Compliance Verification

Upon reasonable written request, AP may provide compliance documentation including security certifications or audit summaries, subject to confidentiality obligations.

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1.32 Data Retention and Deletion

Upon termination of Service:

  • Customer Data will be deleted or anonymized within commercially reasonable timeframes
  • Data may be retained where legally required
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1.33 Children’s Data Protection

The Service is not intended for individuals under sixteen (16) years of age. AP does not knowingly collect personal data from minors.

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1.34 Regulatory Cooperation

AP may disclose Customer Data where required by law, regulation, or valid legal process.

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1.35 Updates to Compliance Practices

AP may update security, compliance, and privacy practices as technology and regulations evolve.

Continued use of the Service constitutes acceptance of updated compliance practices.

1.36 Incorporated Legal Schedules and Contractual Annexes

The following documents are incorporated into and form an integral part of these Terms of Use. In case of conflict between this Agreement and any Schedule, the Schedule shall prevail solely with respect to the subject matter covered therein.

  • Schedule 1 — Sub-Processor and Processing Infrastructure Addendum
    View Schedule 1 Addendum (Sub-Processors & Infrastructure)
  • Schedule 2 — Data Processing Scope and Processing Activities
    View Schedule 2 Addendum (Processing Details)
  • Standard Terms of Use Contractual Clauses (Master Agreement Reference)
    View Standard Terms of Use Contractual Clauses
  • Schedule 4 — Data Access, DSAR and Data Handling Procedures
    View Schedule 4 Addendum (Data Access & Handling)
  • Standard Contractual Clauses — Cross Border Data Transfer Safeguards
    View Standard Contractual Clauses (SCC)

By using the Service, Customer acknowledges and agrees that these Schedules and Contractual Clauses are binding and enforceable as part of this Agreement.


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