Triggers when a user enrolls in a course. (Note: User's will need to confirm enrollment before the trigger fires if you manually add them to a course).
New Sale
Triggers whenever a user enrolls themselves in a course regardless of whether it is a free or paid course. If you add them as an admin, this does not trigger.
New Transaction
Triggers when a student is successfully charged and makes a payment for a sale (including one-time, subscription, or payment plan purchases).For a subscription or a payment plan, there is a new transaction created for every single payment.
New User
Triggers whenever a new user signs up for your school.
Profile Updated
Triggers whenever a user updates their profile on your school.
Subscription Cancelled
Triggers whenever a user cancels a subscription on your school.
Add Profile To List
Add Profile To List.
Add Subscriber
Adds a new subscriber to a list you specify. Profiles are single or double opted in based on the list's settings.
Create Event
Creates a new event for a specific metric
Create Or Update Profile
Create or Update a Profile and add it to a list you specify. Profiles are single or double opted in based on the list's settings.
Create New User
Create a new user in your Teachable school.This action is only available to schools on the Professional plans and higher.
Enroll User in Course
Enroll a user in a course on your Teachable school. (If the person does not have an account, one will be created and they will then be enrolled.)This action is only available to schools on the Professional plans and higher.
Unenroll Student From Course
Unenroll a student from one of your Teachable courses based on the course itself or a particular pricing option.
This action is only available to schools on the Professional plan or higher.
New Event
Triggers on a new event for any metric.
New Member
Triggers on a new member for any metric
Course Completed
Triggers when a user completes 100% of a course.
New Enrollment
Triggers when a user enrolls in a course. (Note: User's will need to confirm enrollment before the trigger fires if you manually add them to a course).
New Sale
Triggers whenever a user enrolls themselves in a course regardless of whether it is a free or paid course. If you add them as an admin, this does not trigger.
New Transaction
Triggers when a student is successfully charged and makes a payment for a sale (including one-time, subscription, or payment plan purchases).For a subscription or a payment plan, there is a new transaction created for every single payment.
New User
Triggers whenever a new user signs up for your school.
Profile Updated
Triggers whenever a user updates their profile on your school.
Subscription Cancelled
Triggers whenever a user cancels a subscription on your school.
Add Profile To List
Add Profile To List.
Add Subscriber
Adds a new subscriber to a list you specify. Profiles are single or double opted in based on the list's settings.
Create Event
Creates a new event for a specific metric
Create Or Update Profile
Create or Update a Profile and add it to a list you specify. Profiles are single or double opted in based on the list's settings.
Create New User
Create a new user in your Teachable school.This action is only available to schools on the Professional plans and higher.
Enroll User in Course
Enroll a user in a course on your Teachable school. (If the person does not have an account, one will be created and they will then be enrolled.)This action is only available to schools on the Professional plans and higher.
Unenroll Student From Course
Unenroll a student from one of your Teachable courses based on the course itself or a particular pricing option.
This action is only available to schools on the Professional plan or higher.
Connect Klaviyo and Teachable to turn course buyers into loyal brand advocates
Automate personalized email journeys that nurture leads, boost retention, and increase lifetime value—without lifting a finger.
Overview
Summary
By connecting Klaviyo with Teachable through Klaviyo integrations, you unlock seamless, real-time communication between your course platform and email marketing engine. This integration ensures every new student, purchase, or course completion triggers the right message at the right time—eliminating manual data entry and keeping your audience engaged with hyper-relevant content.
Why integrate Klaviyo with Teachable?
Benefits
Education businesses and online course creators often struggle with fragmented data—students sign up on Teachable, but their behavior stays isolated from email campaigns in Klaviyo. This disconnect leads to missed upsells, low retention, and wasted marketing spend. Integrating these platforms unifies your customer journey, giving you full visibility into who’s buying, who’s completing courses, and who needs a nudge. Marketing teams gain precision, sales teams gain context, and students get a smoother, more personalized experience.
Use cases that actually matter
Real-world
Post-purchase onboarding
Automatically send a welcome sequence to new students with course tips, community invites, and a welcome discount for your next course—triggered the moment they complete checkout on Teachable.
Re-engagement for inactive learners
Identify users who started a course but didn’t finish, then trigger a personalized email campaign in Klaviyo. Use Teachable integrations to sync completion data and tailor messages based on how far they progressed.
Abandoned cart recovery
When someone adds a course to their cart but doesn’t pay, Klaviyo can send a time-sensitive discount email. Combine this with Klaviyo MailChimp integrations to compare performance across platforms and refine your retargeting strategy.
💡 Pro Tip: Use Klaviyo’s segmentation to create a “High-Value Learner” list—people who’ve bought 2+ courses or completed 3+ modules. Then, invite them to exclusive live Q or early access to new content to boost loyalty and word-of-mouth referrals.
Map the student’s name, email, course purchased, and purchase amount to corresponding Klaviyo profile properties and custom events.
Add conditional logic (e.g., “If course = Advanced Marketing, send Email Series B”) and activate the automation—test it with a dummy purchase to confirm everything works.
Advanced automation ideas
Build a multi-step flow that triggers after 7 days of inactivity: if a student hasn’t opened a lesson, send a motivational email with a bonus resource. If they still don’t engage after another 5 days, offer a 20% discount on their next course. You can also sync this with Google Sheets Teachable integrations to log all student interactions in a Google Sheet for internal reporting or CRM enrichment.
No-code setup
Enterprise-grade security
Automate in minutes
Scales with your team
✨ Did You Know? Businesses that use automated email sequences tied to user behavior see up to 3x higher course completion rates and 50% more upsell conversions compared to those sending generic broadcasts.
FAQs
Helpful
Do I need technical skills to set this up?
Nope! Our no-code connector lets you build workflows with simple drag-and-drop actions. You don’t need to touch code or APIs—even if you’ve never used Google Sheets Teachable integrations before, the interface guides you through every step with clear field selectors and preview options.
Can I customize which data fields sync between Teachable and Klaviyo?
Absolutely. You can choose exactly which customer data to sync—like course name, purchase date, enrollment status, or even custom fields you’ve created in Teachable. You can also set filters so only certain course types or price tiers trigger specific Klaviyo flows.
What happens if the connection fails or data doesn’t sync?
Our system automatically retries failed syncs up to 3 times and sends you an alert if an automation stops working. You can also view full run history, see which records failed, and manually reprocess them with one click—so nothing slips through the cracks.
Is my students’ data secure when synced between Klaviyo and Teachable?
Yes. All data transfers are encrypted end-to-end using industry-standard TLS protocols. We comply with GDPR, CCPA, and SOC 2 standards, and never store or cache your sensitive customer data—we only pass it through securely during the automation.
Built for reliability and privacy — automate smarter while staying in control.
Bringing it all together
Wrap-up
When Klaviyo and Teachable work together, your marketing becomes proactive instead of reactive. You stop guessing who needs help and start delivering the right message at the perfect moment. Whether you’re onboarding new students, re-engaging drop-offs, or cross-selling advanced courses, automation keeps your audience engaged and your team efficient. And if you’re already using tools like GoToTraining Teachable integrations, you can extend this workflow even further to create a truly unified learning and marketing ecosystem.
Build your first Klaviyo–Teachable automation
Set up your first workflow in under 5 minutes — no code required.
