15 Best Free Software for Small Businesses

1. EngageBay

Best for:

Small teams looking for an all-in-one CRM and marketing suite.

Description:

EngageBay offers a free CRM package that includes contact management, email marketing, landing pages, helpdesk tickets, and live chat—all under one roof. It provides a unified view of each customer’s journey, making it easy to nurture leads and track deals. Designed for businesses that prefer to avoid multiple point solutions, EngageBay integrations centralize sales, marketing, and support in a single interface.

Popular EngageBay Integrations

• EngageBay and Shopify Integration: A EngageBay and Shopify integration lets you automatically sync customer and order data between your ecommerce store and your CRM. When a visitor makes a purchase or abandons a cart on Shopify, the details—such as items viewed, order value, and contact information—flow directly into EngageBay.
• EngageBay and WordPress Integration: With a EngageBay and WordPress integration, you can embed lead capture forms and pop-ups right on your website without touching code. Every form submission on your WordPress site—whether it’s a newsletter signup, demo request, or contact inquiry—automatically becomes a contact record in EngageBay, complete with source tracking and UTM parameters.
• EngageBay and Facebook Lead Ads Integration: A EngageBay and Facebook Lead Ads integration pulls leads captured through your Facebook campaigns directly into your CRM in real time. When a user completes a Lead Ad form on Facebook, their name, email, and any custom fields are instantly added to EngageBay—no manual export or import required.

Suggested Read: Best CRM Tools for Small Businesses in 2026

2. MailerLite

Best for:

Businesses focusing on straightforward email campaigns.

Description:

MailerLite’s free tier allows up to 1,000 subscribers and 12,000 emails per month. It features a drag-and-drop email builder, landing page creation, and basic automation workflows. With built-in reporting, you can track open rates, click-through rates, and subscriber growth without upgrading. MailerLite integrations make it simple to connect forms, ecommerce platforms, and your CRM.

Popular MailerLite Integrations

• MailerLite and Magento Integration: A MailerLite and Magento integration connects your ecommerce store directly to your email marketing dashboard, syncing customer profiles, order histories, and browsing behavior in real time. When shoppers make a purchase or abandon their carts on Magento, MailerLite automatically updates their subscriber records and adds them to the appropriate segments.
• MailerLite and Slack Integration: With a MailerLite and Slack integration, your marketing and support teams can stay in sync without constantly switching tabs. Every time someone joins a mailing list, clicks a key link, or unsubscribes, MailerLite sends a customizable notification into your chosen Slack channel.

Here is a list of the 10 best Slack automations in 2026.

• MailerLite and Eventbrite Integration: A MailerLite and Eventbrite integration makes it simple to grow and engage event audiences. When someone registers for your webinar, workshop, or conference on Eventbrite, their name and email are automatically imported into a designated MailerLite group.

3. Wix

Best for:

Business owners needing an easy website builder.

Description:

Wix’s free plan offers a drag-and-drop editor, 500 MB of storage, and Wix-branded subdomain hosting. Perfect for quickly launching a storefront, portfolio, or service site, Wix includes built-in SEO tools and basic ecommerce-capable galleries. Wix integrations cover forms, chat widgets, and basic analytics to keep your site connected to other business apps.

Popular Wix Integrations

• Wix and Mailchimp Integration: A Wix and Mailchimp integration lets you sync your website’s signup forms, contact lists, and purchase data with your Mailchimp audience in real time. Visitors who subscribe to your newsletter or make purchases on Wix will automatically be added to Mailchimp, complete with custom tags and segments based on their behavior.
• Wix and Stripe Integration: With a Wix and Stripe integration, you can accept credit card and digital wallet payments directly through your online store or booking system. Once enabled, all transactions—whether product sales, service bookings, or donations—are securely processed via Stripe’s PCI-compliant infrastructure and automatically recorded in your Wix dashboard.
• Wix and Google Analytics Integration: A Wix and Google Analytics integration makes it simple to grow and engage event audiences. When someone registers for your webinar, workshop, or conference on Eventbrite, their name and email are automatically imported into a designated MailerLite group.

Suggested Read: Wix Review: Features, Pros, and Cons of This Popular Website Builder

4. Trello

Best for:

Teams managing tasks and simple projects visually.

Description:

Trello’s free tier includes unlimited cards, up to 10 boards per workspace, and basic automation rules. Its Kanban-style boards make it easy to track workflow stages, assign tasks, and attach files. Trello integrations with cloud storage and chat apps help you centralize project updates in one place.

Popular Trello Integrations

• Trello and Slack Integration: A Wix and Slack integration brings board updates directly into your team’s communication channels. By connecting a Trello board to a Slack channel, you can receive real-time notifications whenever cards are created, moved, or commented on—keeping everyone in sync without switching contexts.
• Trello and GitHub Integration: A Wix and GitHub integration connects development work to project planning by displaying Pull Requests, Issues, and commit statuses on Trello cards. Link a card to a GitHub issue or PR to see its title, status, and assignees without leaving Trello.
• Trello and Google Drive Integration: With a Wix and Google Drive integration, you can attach any file or folder from your Drive directly onto Trello cards. Previews of Docs, Sheets, and Slides appear inline, so you never have to leave Trello to view the latest version of a document.

Suggested Read: Trello Review: Features, Pricing and Popular Integrations

5. Appy Pie Automate

Best for:

Small teams seeking no-code workflow automation.

Description:

Appy Pie Automate lets you create automated workflows between hundreds of apps without writing code. Its free plan covers simple two-step automations, letting you trigger actions in one app from events in another. A visual builder makes it straightforward to connect your tools and streamline repetitive tasks.

6. Google Forms

Best for:

Collecting surveys and feedback quickly.

Description:

Google Forms provides unlimited forms, questions, and responses at no cost. With built-in themes and question types—from multiple choice to file uploads—it’s ideal for customer surveys, event RSVPs, and internal data collection. Google Forms integrations with Sheets and Drive make data analysis and storage seamless.

Popular Google Forms Integrations

• Google Forms and Google Sheets Integration: With a Google Forms and Google Sheets integration, every response is automatically funneled into a spreadsheet in real time. This native integration lets you leverage Sheets’ powerful calculation, sorting, and filtering features to analyze survey results, track registrations, or compile feedback without manual data entry.
• Google Forms and Mailchimp Integration: With a Google Forms and Mailchimp integration, you can turn respondents into subscribers the moment they hit “Submit.” As users fill in their contact details, Mailchimp captures their name and email (plus any custom fields you include) and adds them to the list of your choice.
• Google Forms and Salesforce Integration: With a Google Forms and Salesforce integration, form entries translate directly into Salesforce leads or contacts. Each submission can map to the fields in your Salesforce objects—whether you’re collecting webinar sign-ups, customer inquiries, or event registrations—and automatically create or update records in your CRM.

7. Canva

Best for:

Non-designers creating marketing graphics.

Description:

Canva’s free plan offers access to thousands of templates, millions of photos and graphics, and basic animation features. Use it to design social posts, flyers, presentations, and more. Canva integrations extend its reach to platforms like social networks, publishing directly from the design interface.

Popular Canva Integrations

• Canva and Slack Integration: With a Canva and Slack integration, you can share design previews and solicit feedback right within your team’s communication channels. Simply post a design link or image card to a Slack channel or direct message, and teammates can react, comment, or request revisions without leaving Slack.
• Canva and Dropbox Integration: A Canva and Dropbox integration allows you to save and organize your designs directly in your Dropbox account. When you finish a graphic in Canva, you can publish it to a specified Dropbox folder with a single click, ensuring that all your assets live alongside other project files.
• Canva and WordPress Integration: A Canva and WordPress integration makes it easy to publish graphics, banners, and featured images to your website without downloading and re-uploading files. From within Canva, export your design directly to your WordPress media library, where it’s ready to insert into blog posts and pages.

8. Moz Pro

Best for:

Performing keyword research and SEO audits.

Description:

Moz Pro’s free account allows up to 10 keyword queries per month and basic site audits. It helps you discover keyword opportunities, track rankings, and analyze on-page SEO factors. Moz Pro integrations let you pull search data into analytics dashboards and reporting tools.

Popular Moz Pro Integrations

• Moz Pro and Google Search Console Integration: A Moz Pro and Google Search Console integration allows you to pull your site’s actual search impressions, clicks, click-through rates, and average positions directly into Moz’s keyword tracking reports. By combining Search Console’s real user data with Moz’s proprietary keyword difficulty and priority scores, you get a more complete picture of which queries are driving traffic and where optimization efforts will pay off.
• Moz Pro and Tableau Integration: With a Moz Pro and Tableau integration, you can blend Moz metrics—such as domain authority, page authority, backlink counts, and keyword rankings—into rich, interactive dashboards alongside any other business data.
• Moz Pro and Salesforce Integration: A Moz Pro and Salesforce integration syncs critical SEO insights into your CRM so sales and marketing teams can see how search visibility correlates with pipeline value. When you link a website record in Salesforce to its Moz domain metrics, reps gain visibility into domain authority, site crawl health alerts, and top keyword rankings right within the account view.

9. Toggl Track

Best for:

Freelancers and small teams tracking time.

Description:

Toggl Track’s free tier supports unlimited projects, clients, and team members for time tracking. It offers one-click timers, idle detection, and simple reporting. Toggl Track integrations allow you to log time directly from project management and coding tools.

Popular Toggl Track Integrations

• Toggl Track and Slack Integration: A Toggl Track and Slack integration lets you start and stop timers directly from your team’s communication channels. By installing the Toggl Track app in Slack, users can type simple slash commands to log time without switching windows.
• Toggl Track and GitHub Integration: With a Toggl Track and GitHub integration, developers can track time on issues and pull requests without leaving their code environment. By enabling the Toggl browser extension, “Start Timer” buttons appear right alongside GitHub issues and PRs.
• Toggl Track and QuickBooks Integration: A Toggl Track and QuickBooks integration streamlines invoicing for service-based businesses by exporting time entries as billable hours directly into QuickBooks Online. After tagging entries with client or project names in Toggl, you can push those records into QuickBooks as invoice line items, complete with rate information.

10. Wave

Best for:

Micro-businesses needing free accounting.

Description:

Wave offers free invoicing, accounting, and receipt scanning for unlimited users. Track income and expenses, send professional invoices, and monitor cash flow with built-in reports. Wave integrations connect to banks and payment processors for seamless financial management.

Popular Wave Integrations

• Wave and Stripe Integration: A Wave and Stripe integration lets you automatically import all your online payments, fees, and payouts directly into your accounting dashboard. Once linked, every transaction processed through Stripe—whether it’s a one-off sale or a recurring subscription—flows into Wave’s “Banking” section, where it’s categorized and matched against your invoices.
• Wave and PayPal Integration: A Wave and PayPal integration pulls in your sales, refunds, and fees straight from your PayPal business account. Every time you receive a payment or issue a refund via PayPal, the transaction appears in Wave, complete with metadata like payer name and transaction ID.
• Wave and Shopify Integration: A Wave and Shopify integration automatically records your ecommerce orders, shipping charges, and gateway fees in your accounting ledger. As customers place orders in your Shopify store, Wave imports each sale—including product revenue, taxes, and transaction fees—into the appropriate income and expense accounts.

11. Calendly

Best for:

Scheduling meetings without back-and-forth emails.

Description:

Calendly’s free tier lets one user create one booking page with unlimited events. Invitees can choose available times, and calendar integrations automatically update your schedule. Calendly integrations connect meeting data to CRMs, email marketing, and video conferencing tools.

Popular Calendly Integrations

• Calendly and Google Calendar Integration: A Calendly and Google Calendar integration ensures that your availability is always up to date without manual syncing. When someone books a meeting through your Calendly link, the event is automatically added to your Google Calendar with all the details—participant names, meeting topics, and custom invitee questions.
• Calendly and Zoom Integration: With a Calendly and Zoom integration, every scheduled session generates a unique Zoom meeting link and dial-in details automatically. When an invitee confirms a slot, Calendly creates the Zoom call in your account, populates the event description with the join information, and sends it to both parties.
• Calendly and Salesforce Integration: A Calendly and Salesforce integration syncs booking data directly with your CRM to turn meetings into actionable sales insights. Each time a prospect schedules time through Calendly, a corresponding Lead or Contact activity is logged in Salesforce, complete with event details and custom form responses.

12. Buffer

Best for:

Scheduling social media posts easily.

Description:

Buffer’s free plan supports one user, three social channels, and up to 10 scheduled posts per channel. Draft, schedule, and publish to networks like Facebook, Twitter, and LinkedIn. Buffer integrations enable you to queue content directly from a browser extension or RSS feeds.

Popular Buffer Integrations

• Buffer and Canva Integration: A Buffer and Canva integration lets you design social graphics and send them straight to your Buffer queue without downloading and re-uploading files. From within Canva’s interface, simply choose the “Share” option and select Buffer as your destination—your design, complete with caption and hashtags if you like, lands in your scheduled posts.
• Buffer and Google Analytics Integration: With a Buffer and Google Analytics integration, you can view key engagement metrics—pageviews, sessions, bounce rate—right alongside each scheduled post in your Buffer dashboard. After you publish, Buffer pulls in your campaign’s performance data so you can compare how different platforms and post types drive traffic to your website.
• Buffer and Feedly Integration: A Buffer and Feedly integration transforms your RSS reading into a social media pipeline. When you discover an article or blog post in Feedly, click the Buffer icon in the Feedly toolbar to add that link—complete with headline and image preview—to your Buffer queue.

13. Google Drive

Best for:

Free cloud storage and document collaboration.

Description:

Google Drive offers 15 GB of free storage across Docs, Sheets, Slides, and file uploads. Real-time collaboration, commenting, and version history make it ideal for teams. Google Drive integrations link storage with collaboration platforms, email, and productivity suites.

Popular Google Drive Integrations

• Google Drive and Slack Integration: A Google Drive and Slack integration brings your team’s files and folders directly into your communication flow. Once connected, you can preview, share, and comment on Drive documents right within Slack channels or DMs without switching windows.
• Google Drive and DocuSign Integration: With a Google Drive and DocuSign integration, you can prepare, send, and manage electronic signature requests from your Drive folder. Open any document stored in Drive—contracts, NDAs, or agreements—and choose the DocuSign option to add signature fields, recipient roles, and authentication steps.
• Google Drive and Asana Integration: A Google Drive and Asana integration lets you attach files and folders from Drive directly to tasks and projects, so you always link to the live document rather than a static snapshot. Within Asana tasks, you can browse your Drive, embed previews of Docs, Sheets, and Slides, and see real-time updates as collaborators edit the source files.

14. ChatGPT

Best for:

Instant AI-powered assistance and content generation.

Description:

ChatGPT’s free tier provides access to GPT-4o Mini and GPT-3.5, allowing you to draft emails, write marketing copy, answer customer queries, and brainstorm ideas. It can serve as a virtual assistant for research, customer support, and more. ChatGPT integrations let you embed AI chatbots on your website or connect with messaging platforms.

Popular ChatGPT Integrations

• ChatGPT and Slack Integration: A ChatGPT and Slack integration lets you bring conversational AI directly into your team’s workspace. By adding the ChatGPT app to your Slack workspace, you can invoke the assistant in any channel or direct message with a simple slash command.
• ChatGPT and WordPress Integration: With a ChatGPT and WordPress integration, you can power your site’s content creation and reader engagement using AI. Install the plugin to draft blog posts, generate FAQs, or suggest related articles based on existing content—all from within the WordPress editor.
• ChatGPT and Zendesk Integration: A ChatGPT and Zendesk integration equips your support team with AI-driven response suggestions right in the agent interface. When a new ticket arrives, ChatGPT analyzes the customer’s message and proposes draft replies, troubleshooting steps, or knowledge-base article links that agents can review and send with a click.

15. Zoom

Best for:

Hosting free video meetings and webinars.

Description:

Zoom’s free plan allows unlimited one-on-one meetings and group meetings up to 40 minutes. It includes screen sharing, virtual backgrounds, and recording. Zoom integrations connect links directly with calendar apps, CRMs, and webinar platforms, ensuring you never miss a call invitation.

Popular Zoom Integrations

• Zoom and Discord Integration: A Zoom and Discord integration lets you embed Zoom meeting links and notifications directly into your community or team servers. By adding the Zoom bot to your Discord server, you can schedule calls, generate join links, and post reminders in designated channels—all without leaving Discord.
• Zoom and Salesforce Integration: With a Zoom and Salesforce integration, sales and support teams can automatically log meeting details—like attendee lists, duration, and recording links—directly into CRM contact and opportunity records. When you schedule or complete a Zoom call with a prospect, the integration creates activity records in Salesforce, ensuring that all customer touchpoints are captured in one place.
• Zoom and HubSpot Integration: A Zoom and HubSpot integration syncs every meeting booking, attendance, and recording with your HubSpot account so marketing and sales teams can measure webinar ROI and prospect engagement. Registrations from HubSpot forms automatically populate Zoom’s webinar invite list, and post-event attendance and poll results flow back into contact properties.